Increase the bottom line – great videos

logoClapper PegTo give you some ideas, perhaps.

Following on from previous posts where we looked at the compelling nature of videos for promotional and training purposes, I thought I would share with you some of my favorites from a cross section of platforms.

The videos that follow are examples of what can be achieved and are some of the best we have come across. They vary considerably, from an American church discovering a new way to promote the scriptures, to the producers of a hit television series finding a different way to kick off the start of each episode.

Some of the videos that follow are not of our own making, but have been included to illustrate the compelling viewing that they create.

Video marketing that reaches the right audience has a big impact on buyers’ decision-making, which in turn dictates whether your company succeeds. And a key point is making certain that, however brief the video, it addresses the specific needs of the audience that you’re trying to reach while being compelling enough to make them want to keep watching. And it’s highly adaptable to any context

2014 video competition winner. In 2014 a large well-known software vendor established a competition to find the best whiteboard video created that year. It had to be technically impressive, clear in it’s message and have a big impact. The above video emerged as a winner from over 700 entrants.The judges were impressed with the way the above video combined innovative use of animation techniques and great storytelling. The audio effects are executed well and it has a good overall flow. The result is a particularly compelling and professional-looking video.


The Bible on whiteboard video. The Bible tells a story.This first volume begins with the Creation and continues through the First Kings of Israel. The World Outreach Church in Murfreesboro, Tennessee, decided to spread the word by commissioning twelve whiteboard videos. The above is the first of those. It’s reason for inclusion, here, is twofold. Firstly to illustrate that many different subject matters can benefit from a fresh approach. Secondly, to show how much more interesting a subject matter can be when visual is added to aural.


Battle against the Zombies.   The above whiteboard video turned out great. is a place business owners, entrepreneurs, trend setters, and misfits can go to get away from the Zombies. The video illustrates the addition of full color as opposed to splash color seen elsewhere, in other videos.


Brokers Versus Fiduciaries. In the early days of promotional video this was one of the videos that started to generate buzz in the business community. It was the first moment the businesses woke up to realize animated videos could make a real difference to their bottom line.


Calgary, Alberta, Canada.“We are more than meets the eye – Diversity & Inclusion in the Workplace” – City of Calgary. High wages, low taxes, excellent quality of life, proximity to nature and cleanliness are all touted as reasons to leave life behind in other parts of Canada and call Calgary home, instead. Promotional video produced for the City of Calgary.


Black and white video dealing with educational standards in the US. This three-minute video explains how the Common Core State Standards in the USA will help students achieve at high levels and help them learn what they need to know to get to graduation and beyond. The fact that this video is almost all black and white does not detract from the story, in any way.


“Weeds” trailer shown at the start of each episode. A popular television series in the US, this video was shown at the start of each episode in the eighth and final series. This piece was nominated for Best Title Design at the SXSW Film Festival.


Credit company puts on home page. Elevations Credit Union places the above video in a slider at the top of their Home page. You can see it at


Sales versus Service. Investors are taking a hard look at the people managing their money. Elliot S. Weissbluth, the CEO of HighTower, has been a visionary on this issue for over a decade. In this whiteboard video, Elliot cleverly explains the difference between sales and service, shedding light on the issues surrounding the industry.


Education video. A video produced for the National Academy of Sciences, in the U.S. to help explain what STEM (Science, Technology, Engineering, Math) Education is and how it can be beneficial in the classroom.


Royal Society of Arts..This lively RSA Animate, adapted from Dan Pink’s talk at the Royal Society of Arts, in the U.K., illustrates the hidden truths behind what really motivates us at home and in the workplace. The RSA are great believers in whiteboard videos, which, in turn, are tremendously popular. This video has over 14 million views. Not as many as Gangnam Style (38million+) but still an exceptional performance.

Here’s what Chetana Sachde had to say about it

परब्रह्म परमेश्वर ने सर्वप्रथम सबके प्राणरूप सर्वात्मा हिरण्यगर्भ को बनाया। उसके बाद शुभकर्म में प्रवृत्त कराने वाली श्रद्धा अर्थात आस्तिक बुद्धि को प्रकट करके क्रमशः शरीर के उपादनभूत आकाश, वायु, तेज़, जल और पृथ्वी – इन पाँच महाभूतों की सृष्टि की । इन पाँच महाभूतों का कार्य ही यह दृश्यमान सम्पूर्ण ब्रह्माण्ड है।पाँच महाभूतों के बाद परमेश्वर ने मन, बुद्धि, चित्त, और अहंकार– इन चारो के समुदायरूप अंतःकरण को रचा। फिर विषयों के ज्ञान एवं कर्म के लिए पाँच ज्ञानेन्द्रियों तथा पाँच कर्मेन्द्रियों को उत्पन्न किया, फिर प्राणियों के शरीर की स्थिति के लिए अन्न की और अन्न के परिपाक द्वारा बल की सृष्टि की । उसके बाद अन्तःकरण और इन्द्रियों के संयमरू.

So there.


One of our all time favorites.. This is one of our favorites. Produced for the Royal Free Hospital N.H.S., in London, U.K. to promote iConsult, and shown here with their total agreement. It has a light-hearted narration, coupled with excellent illustrations.

Click here to see one we created earlier ——

and there are lots more to inspire you here ——-

you might also want to read this ———

image of First to Draw logo fairy - symbol of superb explainer videos

F to D fairy, symbol of superb videos

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I am an accountant by profession, having held senior positions in a number of PLC's. For many years I was a consultant to large companies, advising them of best practices for their commercial systems. During my retirement I've formed a video production company with my daughter, Kirsty. The company produces videos for promotional and training purposes.

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