Video. Why use an explainer video ?
There is no better way to quickly and effectively introduce your product or service to consumers than with video. You have very little time to make the right impression on customers, and hold their attention.
If you don’t say what you need to say, and excite viewers about your product, or service, they will just look elsewhere and you’re easily forgotten. Years of research and experience have shown that using a short, one to two minute video, can show a product works, which viewers will really understand. Lets say you have 90 seconds (when spoken this is around 150-200 words). Imagine now adding visuals to these words.
In summary, the quickest way to make viewers understand what you do, and get them interested enough to convert to customers, is ……. don’t just tell it to them, show them. The best way to do this is to use an explainer video.
Videos are more efficient than text
Text alone can be rather boring, and sometimes you need alot of text to try and get your message across. A short video can get all the information you want across to the viewer, and often leave them wanting to find out more. After all, it is said that a picture says a 1000 words. If this is true, then the video is priceless.
Video’s are fun and engaging, why wouldn’t you replace pages of text with a video to convey your message ??
So it’s easy to understand why YouTube is one of the most used search engines and social media sites in the world.
Deliver the perfect pitch
You want your viewers to understand your product concept easily, explainer videos are proven to be the most effective way of making a difficult concept easier to understand and make the product memorable. Viewers can see your message in the video, and more importantly see what’s in it for them. Video can keep a more complex sales pitch simple, memorable and actionable. A video can tell your viewer easily who you are, what you do and why they should use your product or service.
Higher conversion rates – up to 20%
Rypple, recently changed to work.com, a social performance management platform, owned by Salesforce, recently added an explainer video to their homepage, and increased conversion rates by 20%. Approximately 30% of the page visitors watched the video, and approximately 50% of those viewers watched the video in its entirety.
Dropbox also took advantage of the effectiveness of explainer videos. Their video increased conversion rates by over 10%, and, with the video being viewed 750,000 times in one month alone, the 10% increase resulted in several thousand extra sign ups per day.
Visitors to your website who do not even watch the video, but still have an option to watch it, convert at a higher rate than those who don’t have an option. Maybe this is the due to a crucial trust factor.
Your conversion rate matters
According to research, up to 85% of people are more likely to buy a product if they first saw an explainer video.
The whole world can easily see your video. 75% of Internet users are watching online video, so why not share yours, and tell the world what your business is about ? It’s so easy upload your video to your website, Facebook, YouTube, Twitter and other social networks. You’re never limited to one viewer, it can be easily viewed, and shared, by thousands, even millions. Store you video on your mobile device such as phone or ipad and take it to your meetings. If you are not making use of social media and your competitors are, then you have to do the same.
Viewers are more likely to buy or use a product or service
Explainer videos can connect emotionally with your viewer. They can see exactly what your message is saying to them,how your business or product works, and this gains trust. Text alone cannot do this. Videos create more of a warm human connection. Videos connect with the viewer.
Viewers will remember your video and remember your company exists. They will recall this information and the next time they need your product, or service, they will remember you.
A good explainer video will make any business unforgetable.
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