Explainer videos – the facts

If you are not using explainer videos as part of your online marketing strategy then your company may be falling behind your competition. More and more Internet users are viewing video content to aid their decision in buying, and the truth is, that will only increase.  The statistics speak for themselves and that’s a fact.

By 2017, 69% of all online traffic will consist of video content. That percentage includes explainer videos, which will have almost tripled during that same time period.

In a poll, 90% of online shoppers said they found videos helpful in making decisions. They like to see a product being used, or a video of what a product can offer the viewer.

Explainer videos from 60 seconds to 180 seconds in length are shared more often. You need to engage viewers right from the start, and make it through to your call to action.
Mobile users tend to view a little longer. iPhone users will stick around for almost 2.5 minutes or longer. Optimize your video for iPad, and you’ll get the best benefit available.

From 2014, Facebook have seen more than 1 billion video views, on average, per day on videos alone.
The anaylst tracker  Dr. James McQuivey says that “a minute worth of video is worth 1.8 million words,” for which explainer videos are at the forefront.  That’s equivalant to 3,600 web pages.
Explainer videos increase conversion rates by 20%, as a study from work.com showed.  It suggests that an explainer video, on your landing page, will increase the conversion rates on your site.

The first few seconds count. The Statistic Brain Research Institute carried out a study which showed an online users attention span is, on average, 8 – 10  seconds. An effective explainer video can hook a potential consumer, while a website that offers no visual stimulation will cause the customer to loose interest.
Internet retailers suggest that  85% of people will buy a product if they’ve seen the video. They simply see the product and gain trust . They quote the online store CrazyEgg as increasing their conversion rate by 65%, after adding an explainer video to their homepage.

59% of market leaders prefer video.  In a recent Forbes insight, it was found that nearly 60% of business executives were more likely to watch a video than read the text, even when they were both available on the same page.
After watching a video, your future potential customers are also more likely to do what is asked of them in the video’s call-to-action.

The human brain processes, and also remembers, a visual image 60,000 times faster than text alone . An explainer video will be remembered. Research has found that videos are remembered between 90% and 95% of the time compared to text.

The internet search engines love videos. Google is the highest ranked followed by YouTube. You just need to optimize your video using the correct video title, description, tags and relevant keywords.
Research has found that 52% of consumers are more likely to purchase an additional product from your website after watching an explainer video.

E-mail works great with video.  Why not use a video in an email marketing campaign and this can increase you conversion rate by 51%

Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than previous years.

So, if you like the sound of these AMAZING facts, and we have convinced you that video really is the only way forward, then contact us and we promise to create you an amazing video.

Click here to see one we created earlier ——

and there are lots more to inspire you here ——-

you might also want to read this ———

image of First to Draw logo fairy - symbol of superb explainer videos

F to D fairy, the symbol of superb videos


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I have a background in administration, running the offices of a large well-known corporation.. I have always had a flair for illustrating and design work. This flair led to the creation of First to Draw, with my dad, early in 2015.

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