Whiteboard videos. Why are they so effective

There are so many ways you can tell your audience how great your company is, but sitting and explaining your product takes time, and let’s face it, can become rather boring for everyone.

So whats the best solution ? Whiteboard videos of course. Lets look at some of the reasons why they work.

No guess work

Have you ever sent a text to someone and they have to interpret what they read ? A whiteboard animation takes all the guess work out of having to explain what your company can offer. Your customers will get a better understanding with video and understand why they should choose you instead of your competitors.

They are interesting

Engaging visuals can easily convey a complex concept, in a captivating way. They are simple to watch, and the viewer retains the information more easily. They are more likely to want to find out more about your company, and what you have to offer, and how you can help them. Words alone can simply not do this as effectively.

A simple and affordable option

Whiteboard Videos do not have to be complex. They can be simple and tell a story to get your message across without the need for statistics, graphs or pie charts etc. They are entertaining and keep viewers watching. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.

Easy to share

Its so simple. A video is easily shareable, can be uploaded to many platforms over and over again. It can be sent in an email to consumers or in a link to any of your social media accounts. They can reach the entire world; it really has never been easier. Whiteboard videos grab audience attention, and keep your potential customers on your website for longer. Surely this is a fantastic marketing tool ?

If customers likes your product, they’ll share your video.

They are memorable

When you combine images, with text, in a whiteboard video, it stores in customers long term memory, and this is just what you want when it comes to your potential and loyal clients. They connect with the viewer, and are remembered for all the right reasons.

If your message is memorable then its a winner !!

Click here to see one we created earlier ——

and there are lots more to inspire you here ——-

you might also want to read this ———

image of First to Draw logo fairy - our symbol for whiteboard videos

F to D fairy, symbol of superb videos


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I am an accountant by profession, having held senior positions in a number of PLC's. For many years I was a consultant to large companies, advising them of best practices for their commercial systems. During my retirement I've formed a video production company with my daughter, Kirsty. The company produces videos for promotional and training purposes.

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