Video. Why you need a “call to action”

What is a “call to action” in your video

It’s the end bit, and possibly the most important bit, of a whiteboard sales and marketing video, that persuades the viewer of that video to do something.

Why you need a “call to action” (CTA)

If you don’t have a “call to action” how will you tell your viewers what their next step should be ? They have just watched an amazing video, you have explained your product or the services you offer, but then what ?

You want the viewer to take “action”, it may be to call a number, or visit your website. A CTA is an instruction for the viewers to do something after watching the video, some different options are

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and many more.

A Call To Action will help you gain more leads; this is essential.

By using the above examples on your video you give the viewer the opportunity to engage with your business, and convert them into a future lead.

A call to action should explain how the viewer will benefit. It’s not always enough to say “Click here.” The viewer will wonder what’s in it for them. Exlain the reasons why they should follow the CTA, and catch the viewer’s attention. Make sure the CTA tells the viewer what they are gaining in exchange for their click.

In most videos, you have only one CTA.

The CTA needs to make a potential customer act after viewing the video, so make it all about the benefits. Far too many companies boast about what they do, instead of the benefits they achieve for their customer. Push Benefits over Features and give your audience a reason why they should take the desired action.

In other words, what’s in it for them? A good example of this would be something like “call today to schedule your free consultation!” Not only have you stated the action you want the user to take (call today), but you have also provided them with a reason why they should take that action (a free consultation).

A call to action is simply what you want your viewers to do after watching the video.

Getting viewers to act on your video message is essential.

Click here to see one we created earlier ——

and there are lots more to inspire you here ——-

you might also want to read this ———

image of First to Draw logo fairy - symbol of a superb explainer video

F to D fairy, the symbol of superb videos

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I am an accountant by profession, having held senior positions in a number of PLC's. For many years I was a consultant to large companies, advising them of best practices for their commercial systems. During my retirement I've formed a video production company with my daughter, Kirsty. The company produces videos for promotional and training purposes.

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